Welcome to the Homepage of grgShopcontrol Ireland  - Grass Root Ireland’s Mystery Shopping website.

Our role is to provide clients with an accurate picture of the customer findings, using real people in real situations to report on their experience. 

Our panel of over 1,500 members of the Irish public is profiled to cover a complete range of client customer types and demographics.  Our panel includes people from a diverse range of backgrounds covering age, gender, disability and ethnicity. We can access all channels to market including retail outlets, telephone contact centres and web sites.  We help clients discover what matters most to their customer, staff and channels - and whether it is being delivered.

A rapid, relevant and actionable view of delivery to customers is essential in any business.  Improving service delivery to a wider range of customers will increase loyalty, advocacy and ultimately profit.